Online merchants consider Pay Per Click Advertising (PPC) as a top marketing choice, since one needs to pay only when a buyer clicks on the keyword or ad displayed on a web page or search engine. When compared to search engine optimization, PPC advertising is much quicker to get exposure on the search engines. At times you can get qualified buyers within hours of launching these campaigns. However, you should consider many things to avoid losing your ad dollars.
If you want your ad campaign to be profitable, you should choose your keywords carefully and monitor the campaign and make adjustments constantly. Also you should know when, where and how to market your products in the online space if you want good return on investments. Once you do all these things, you can expect your online business and your web traffic to grow quickly. Read more…
Google PageRank is a rating to show the importance of a webpage that is given by Google. PageRank is shown on the Google toolbar and is updated by Google each time they crawl the website. The rating on the toolbar icon is between 0-10, although the real figure defined by Google could be anything up to infinity and no one really knows their true rating.
As expected, the only website with a PR 10 is Google.com. Other high authority websites like BBC, Facebook and Wikipedia also have high PageRank but it’s unlikely they’ll ever reach PR10. These websites have high PR because they are regularly updated with new content, have a lot of constant incoming traffic and other main SEO factors such as incoming links. Read more…
After several months with no updates, Google has updated the Toolbar PageRank once again. This update comes after a long period of no movement at all. The last Toolbar update was in June. Something which may have been a quirk as that particular update came within a month of the previous update.
Yet, a Toolbar PageRank update means little when it comes to your site’s ranking positions moving anytime soon. The PageRank value displayed in the Google toolbar are ancient artifacts from a time when the Toolbar PageRank might have actually mattered. Read more…
According to the reports,Google removed the PageRank from the googlebot quietly while it released Google Webmaster Tool Lab.Though Google toobar has not yet formally withdrawn PageRank,this rumor caused a big stir in the industry,no wonder that PR should be adjusted by the end of September or early October,but it is still no otonobu.
Why Google want to remove the PageRank?There are too many people look too serious about the PR value of the site,they think the websites with high PR value will naturally be to the front,they neglect the real important factor of a website,that is content,original content,regular original content updates.
Google is considering to list the availability of the site to the standards of good and bad,this time it removed the PageRank had confirmed this,when a high PR value show in front in the search engines cannot provide vistitors with useful content,this site will lose its meaning to the search engines,for the greatest value to the search engines is provide users valuable information. Read more…
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